Valentine's Day 2013:
The heart of inspiration for izzy+
First-ever design competition, chocolates, humanitarian trip to Nicaragua highlight the sweetest promotion of the year for contract furniture company
SPRING LAKE, Michigan, January 28, 2013 -- For izzy+, Valentine’s Day
2013 is a heart-shaped ode to inspiration, the spark that fires the imagination
and stokes the soul. The company is marking its eighth annual Valentine’s
Day promotion with designer chocolates and a new design competition
centered on the freshly introduced izzy Nemo Bar and Trellis.
It is also celebrating “inspired giving” by sponsoring another humanitarian trip
to Nicaragua in November of 2013, following up on a successful inaugural
sojourn to that Latin American country this past year.
The izzy+ observance of Valentine’s Day involves dozens of local and
regional gatherings throughout North America in February, attracting as many
as 5,000 architects and designers to lovingly choreographed presentations
with izzy+ leaders and representatives.
“Inspiration has been at the core of izzy+ from the beginning,” said Chuck
Saylor, the company’s founder and CEO. “This Valentine’s Day, we’re
seeking inspiring ideas from our friends in the architecture and design
community with a new competition. And we’re hoping to be agents of
inspiration by giving ourselves away in another humanitarian project in
Seeking out and sharing inspiration is a way of life at izzy+, added Rick
Glasser, the Vice President of Marketing and Product Management. “It’s what
our ‘Better Together’ tagline is all about,” he said. “We don’t do product
design in a void or vacuum. We are always looking for inspiration from the
people who will specify our products, as well as from the people who buy and
love our furniture.”
The izzy Nemo Bar and Trellis, winner of the 2012 Best of NeoCon Gold
Award in the Furniture Systems category, will be featured during the
Valentine’s Day promotion. A design competition will solicit decorative
concepts for the new Nemo Trellis, and the top two entries will be fabricated
and displayed in the izzy+ Chicago showroom during NeoCon 2013 in June.
The winning designers also will be invited to participate in the November trip
to Nicaragua, if they are interested, joining with a team from izzy+ and a total
of six designers for a four-day service and adventure trip.
Full details for design competition and the Nicaragua trip giveaway can be
found online at izzyplusinspire.com, along with a special Valentine’s video
that captures the spirit of inspiration at izzy+. Designers who participate in
the Valentine’s Day promotion events also are eligible to enter a drawing for
one of 200 Amazon gift cards, and they will receive a specially fabricated
smart phone case and a beverage cozy crafted out of izzy+ flavors Camira
The video showcases the kinds of places and spaces that inspire, and
includes a vignette about a tree fort that izzy+ founder Chuck Saylor helped
build some decades ago with several of his childhood buddies.
“All the guys in the neighborhood hung out there -- it was a gathering place,”
Saylor recalled, adding that the tree fort helped inspire the Nemo Trellis.
“Trellis gives you that sense of going outdoors while you’re indoors... And
when you see it, in the midst of this sea of sameness, all of a sudden you’re
attracted to it and your tendency is to immediately go and explore, and
hopefully to be inspired.”
The Valentine’s Day promotion coincides with the launch of new and inspiring
marketing materials for the izzy Nemo Bar and Trellis, both online and in
“It’s always exciting to make this journey every Valentine’s Day into the heart
of the design and dealer communities,” said Glasser. “We love sharing our
story -- how we’re truly better together in the dynamic arenas of work and
The employees of izzy+ (www.izzyplus.com) design, manufacture and
market office furniture and seating that solve real problems for real people.
The focus is to provide designers with the tools to create inspiring work
spaces for forward-thinking customers in home offices and small businesses,
in executive offices and board rooms, in hospitals and classrooms. Its award-winning products are marketed under the brand namesizzy, HÅG, Harter, Fixtures Furniture, Zoom Seating and ABCO Office Furniture. Based in Spring Lake, MI, izzy+ is a business of JSJ Corporation of Grand Haven, MI.
Allison Roon | 616.293.6311 | email@example.com