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Dewey from Fixtures Furniture can put an Apple iPod on your teacher's "Helpdesk"

New design applies innovative thinking to lifelong learning in the office, in the classroom - and those inviting spaces in-between

NeoCon World's Trade Fair 2009: The Merchandise Mart, Spaces 1150, 11-100

CHICAGO - June 2009 - The best learning tools don't just accommodate new teaching styles. They also inspire better approaches. That's why Dewey by Fixtures Furniture, a complete collection of ready-to-roll tables with power/data troughs, mobile storage for wireless technology and freestanding bookcases, is listening, learning and leading in design for today's and tomorrow's learning environments.

Leading means listening and learning first. During Dewey's development, instructors from leading universities and community colleges helped evaluate its design and functionality. These focus group discussions inspired secure storage, reconfigurable class settings and technology-enabled furniture - including the iPod-ready teacher's station, the Helpdesk.

Think social networking. Dewey's tables, teacher's Helpdesk, Lectern and Buddy help level the playing field for students and instructors with function, approachability and scalable power options. In particular, the teacher's Helpdesk features easy access to technology and power connections. Its inviting soft urethane edge topography intuitively illustrates how the teacher-to-student classroom has morphed into collaborative learning that's more peer-to-peer.

"On the bus, in hallways, and in stairwells - it's outside of the classroom where the real learning takes place," says Joey Ruiter of Jruiter Studio, designer of Dewey for Fixtures Furniture and izzy+. "With Dewey, these things happen naturally because of the intricacies of the design. The top and underside urethane edge of the teacher's Helpdesk edge is very approachable. You won't know why you're more comfortable approaching it, but you just are. On the surface, the Dewey collection is clean and basic. But underneath, as you peel away the layers, it gets more involved."

With aluminum frames and legs, and solid and wood-grain laminates, Dewey features more than 20 percent recycled content. Designed for minimal impact on indoor air quality, it has powder coat finishing and PVC-free components. No welded parts ease product breakdown for reuse.

"As a result of our acquisition last year, izzy+ is fortunate to offer our customers Dewey as part of the Fixtures brand, a well-established name in the higher education market," says Chuck Saylor, chairman and CEO of izzy+. "Dewey is influenced by today's mobile, wireless technology, which you can see manifested in the integrated teacher's station. Dewey is also based around the Socratic nature of learning, a shared interactive knowledge and leveraging of each other's ideas and experience. The timing is right for Dewey. And we're excited to work with designer Joey Ruiter on this collection."

Opening June 15, izzy+ showroom 1150 at The Merchandise Mart in Chicago hosts an entire space devoted to the learning market, showcasing the Dewey learning collection by Fixtures Furniture. Architect design firm Perkins+Will created the newly designed showroom.

About JRuiter Studio

A graduate of Kendall College of Art and Design, Joey Ruiter sold his first chair design to an office furniture leader while still a student. Two years later, he won his first Best of NeoCon® Gold award. Owner of more than two dozen design patents and winner of awards for design in a variety of industries, Ruiter has been featured in Popular Science, Metropolis and "Geek-Week" on the Discovery Channel. He is dedicated to design that's responsible in manufacture, sustains the environment, and delights the user. Founded in 2003, the Jruiter product design studio has created inspiring experiences for users of its products in a variety of industries, from boats and furniture to vacuum cleaners and dental tools. (www.jruiter.com)

About izzy+

The employees of izzy+ (www.izzyplus.com) design, manufacture and market office furniture and seating that solve real problems for real people. The focus is to provide designers with the tools to create inspiring work spaces for forward-thinking customers in home offices and small businesses, in executive offices and board rooms, in hospitals and classrooms. Its award-winning products are marketed under the brand names izzy, HÅG, Harter, Fixtures Furniture, Zoom Seating and ABCO Office Furniture. Based in Spring Lake, Mich., U.S., izzy+ is a business of JSJ Corporation of Grand Haven, Michigan.

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Media Contacts:

Bruce Buursma, 616.502.9834, bruce.buursma@gmail.com
Debbie Goode, 616.847.6539, debbie.goode@izzyplus.com